We don’t just sell high quality clothes…

“Our Ultimate Goal Is for You to Feel Motivated, Pumped and 100% Convinced You Have an Unstoppable Attitude the Moment You Wear Any of Our Products.”

We founded ALPHA Territory to bring something new and unique to the world of fitness fashion because, let’s face it, the last thing the industry needs is yet another mediocre brand without character.

We hate the low-quality materials most companies use and their poor customer support as much as you do. To us, our Community Reviews and our Product Reviews represent our core and guideline of everything we do.

That’s why we don’t sell fashion just for the sake of it. Instead, our ultimate goal is for you to feel motivated, pumped and 100% convinced you have an unstoppable attitude the moment you wear any of our products.

Here’s What You Can Expect From Us:

The ALPHA Territory Story

Hansel de Haro founded ALPHA Territory in 2016. While he has a background as a designer and always shared a passion for creating things, it was his fitness transformation that motivated him to launch the company.

He went from being overweight and devoid of energy to being lean, vigorous, and happy through the power of fitness.

Together with his friend, business partner and co-founder Gus Baldor, and with the rest of the team, they hope that the clothing can give you that little extra motivational push to help you move closer towards your goals each day.

Numerous men and women have already gone before you and transformed their body and life the ALPHA way. The only question is: will you be next?

Healthy mind and confidence

For several years I struggled with being overweight. I had awful anxiety and depression. I...[Read More]

Living My Best Life

Health wasn’t an importance in our home growing up. Staying active & playing sports was,...[Read More]

Reaching My Goals

Before I started bodybuilding, I was a larger girl. I was always athletic, but just...[Read More]

Average to Alpha

My story starts way back in April 2013. I was young, dumb, and heavy on...[Read More]

Different mindset

Before I started my bodybuilding career, I was like every other kid, just waiting for...[Read More]

My Road To Being An ALPHA!

Being 23 years old, I was really self-conscious of how I looked, felt, and how...[Read More]

First Step on Olympus

One time during a military operation I had a shoulder injury that affected my nervous...[Read More]

From Zero to a Hundred

Why I Got Started I was feeling really bad already about the way I looked...[Read More]

Here’s the Bottom Line:

We’re not just looking to build a company. We’re in it to build a culture.

We believe in respecting our customers, providing top-notch quality at an affordable price, and delivering what we promise.

And that’s why we’re not here to sell you products just for the sake of it. We want you to feel motivated, pumped and 100% convinced you have an unstoppable attitude the moment you wear any of our products.

Will you join us?

Explore the ALPHA Collection